The brightest and largest event in the tourism industry of Uzbekistan and the entire Central Asian region – the Tashkent International Tourism Fair "Tourism on the Silk Road" – has been held since 1995. Every year, professionals from the tourism business gather here from all corners of the globe.
Over the past three decades, the Tashkent International Tourism Fair, known by the abbreviation TITF, has established itself as a central meeting point for representatives of the global tourism industry. The event is held annually with the official support of the United Nations World Tourism Organization, which recognizes its significance as an important catalyst for the development of regional and international tourism. Today, the influence of the fair extends far beyond Central Asia, serving as a key platform for cooperation, knowledge exchange, and the promotion of tourist destinations.
From November 27 to 29, 2025, the grand opening of the 30th International Tourism Fair "Tourism on the Silk Road" took place at the "CaEx" (Central Asian Expo Uzbekistan) exhibition center in Tashkent. The fair was organized by the Committee for Tourism of the Republic of Uzbekistan, the State Institution "National PR Center," and the State Unitary Enterprise "Interforum," with the support of Uzbekistan Airways as the general partner.
Over the three days at the fair, more than a hundred domestic and international representatives from the tourism sector showcased their achievements under 44 stands. Guests of this large-scale international tourism event were presented with presentations of attractions and new tourist routes in the regions of Uzbekistan.
The introduction of unique tourist routes and regional landmarks opened new perspectives for expanding cooperation with local and foreign companies, attracting tourists, and significantly enhancing the recognition of Uzbekistan on the international stage.
The fair attracted over 15,000 visitors, including representatives from 72 foreign countries such as Russia, Belarus, France, Germany, the United Kingdom, the Netherlands, Georgia, Azerbaijan, Japan, and the People's Republic of China.
This diverse participation highlights the event's global significance and its role as a vital platform for fostering international connections within the tourism industry.
The B2B meetings provided industry professionals with a unique opportunity to establish new business contacts and discuss collaboration prospects. The "Hosted Buyers" program featured participation from 10 foreign and over 30 local tourism companies. Throughout the fair, numerous negotiations took place, resulting in the signing of agreements that will facilitate further development of the tourism sector both within Uzbekistan and beyond its borders.
As part of TITF 2025, participants were introduced to innovations and contemporary trends in the tourism sector. The fair's program included thematic panel sessions and forums that fostered discussions on the future of travel and tourism.
Culinary culture was prominently featured at the international culinary championship "Delicious Uzbekistan", which attracted over 200 chefs from 30 countries around the globe.
Additionally, exhibitions showcasing handicrafts and tourism services added diversity and vibrancy to the event.
The 30th Tashkent International Tourism Fair "Tourism on the Silk Road" concluded with a grand awards ceremony recognizing the winners of the prestigious "Silk Road Tourism Awards 2025" across various categories. In the category of "Most Exemplary Green Tourism Object 2025", the tourist center "Karakalpak Ethnoaul" from the Republic of Karakalpakstan emerged as the winner. This center stands out as a shining example of an environmentally responsible approach to tourism development, showcasing a harmonious balance between nature and cultural heritage.
Additionally, the organization "Mo’ynoq Orzular Oroli" received a certificate in the category of "Active Transport Organization in Tourist Logistics", highlighting its significant contribution to the development of the region's tourism infrastructure.
Uzbekistan is one of the most dynamically developing tourist destinations, and the 30th Tashkent International Tourism Fair provided an excellent opportunity to showcase the country's cultural richness, its investments in sustainable development, and its growing role on the global tourism map. The event made a significant contribution to promoting Uzbekistan as a promising tourist destination, serving as a key platform for establishing new partnerships between domestic and international companies. The exclusive tourist routes presented, along with the rich cultural heritage of the regions, heightened interest in various corners of the country, unveiling new opportunities for collaboration and growth in tourist traffic.
